Natbliss

  • Webiste

    https://natbliss.in/

They produce really great content that also performs well when it comes to SEO.

Our
Challenge

Natbliss.in, a wellness-focused brand offering holistic self-care solutions, was struggling to convert its website visitors into paying customers. Despite having quality products and a meaningful brand story, their digital presence was not delivering results. The website lacked clarity, emotional connection, and conversion-driven elements — leading to high bounce rates and underperforming marketing campaigns.

Solution & Result

To help Natbliss.in connect with its audience and drive results, we implemented a two-phase approach:

Website CRO Implementation
We restructured key elements across the website to create a seamless, trust-building, and conversion-friendly experience. This included:

  • Rewriting wellness-focused messaging to connect emotionally

  • Optimizing homepage and product layouts for intuitive navigation

  • Adding testimonials, certifications, and benefits-based content

  • Streamlining the checkout process to reduce friction

Marketing Activation
Once the foundation was set, we launched wellness-centric performance campaigns targeting conscious consumers in India through:

  • Instagram & Facebook ads with storytelling creatives

  • Google Search campaigns for wellness-focused queries

  • Email automation for educating and nurturing leads

  • Retargeting ads to bring back engaged users

Analytics & Funnel Tracking
We integrated heatmaps, event tracking, and funnel analysis to measure performance, identify drop-off points, and refine continuously.

  • Conversion rate improved by 75%
  • 3x ROAS achieved in the first month of campaigns
  • Consistent increase in sales from wellness-conscious buyers
  • Higher engagement and time spent on site

Result

Today, Natbliss.in is thriving in India’s wellness space with a high-converting website and a marketing strategy that speaks directly to its audience’s needs.

We’re more than just an e-commerce marketing agency.

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