They produce really great content that also performs well when it comes to SEO.
Our
Challenge
Natbliss.in, a wellness-focused brand offering holistic self-care solutions, was struggling to convert its website visitors into paying customers. Despite having quality products and a meaningful brand story, their digital presence was not delivering results. The website lacked clarity, emotional connection, and conversion-driven elements — leading to high bounce rates and underperforming marketing campaigns.
Solution & Result
To help Natbliss.in connect with its audience and drive results, we implemented a two-phase approach:
✅ Website CRO Implementation
We restructured key elements across the website to create a seamless, trust-building, and conversion-friendly experience. This included:
Rewriting wellness-focused messaging to connect emotionally
Optimizing homepage and product layouts for intuitive navigation
Adding testimonials, certifications, and benefits-based content
Streamlining the checkout process to reduce friction
✅ Marketing Activation
Once the foundation was set, we launched wellness-centric performance campaigns targeting conscious consumers in India through:
Instagram & Facebook ads with storytelling creatives
Google Search campaigns for wellness-focused queries
Email automation for educating and nurturing leads
Retargeting ads to bring back engaged users
✅ Analytics & Funnel Tracking
We integrated heatmaps, event tracking, and funnel analysis to measure performance, identify drop-off points, and refine continuously.
Conversion rate improved by 75%
3x ROAS achieved in the first month of campaigns
Consistent increase in sales from wellness-conscious buyers
Higher engagement and time spent on site
Result
Today, Natbliss.in is thriving in India’s wellness space with a high-converting website and a marketing strategy that speaks directly to its audience’s needs.