Maskow

  • Amaozn

    Amazon.in

Our
Challenge

Maskow, an emerging Indian health & wellness brand, was struggling to gain traction on Amazon.in for its range of vitamin tablets. Despite having a quality product, the brand was facing: Low visibility in organic search results Poor-performing Amazon ads with limited ROAS Incomplete keyword targeting and non-optimized listings Minimal sales and limited customer reviews The team needed a clear, performance-driven strategy to gain visibility, build trust, and drive conversions.

Objective & Solution

We stepped in with a comprehensive Amazon growth strategy focused on both paid and organic performance:

✅ Listing Optimization:

  • Conducted in-depth keyword research using tools like Helium 10 and Amazon Brand Analytics

  • Optimized product titles, bullet points, descriptions, and backend search terms

  • Designed A+ Content for better brand story and conversion uplift

  • Implemented high-quality images and infographics to build trust

✅ Advertising Revamp:

  • Rebuilt all campaigns from scratch – Auto, Manual, and Sponsored Brand ads

  • Segmented keywords by high-intent search volume and buyer behavior

  • Created product-targeting and category-targeting campaigns to capture competition

  • Regular bid adjustments, negative keyword filtering, and A/B testing

✅ Review & Conversion Boost:

  • Initiated a Vine Program (or early reviewer program where applicable)

  • Created post-purchase funnels to drive reviews and repeat purchases

Result

This case is a perfect example of how a structured strategy and deep Amazon expertise can transform a struggling brand into a sales-driven success in a highly competitive niche.

Maskow is now continuing to grow, expanding its product line and leveraging our data-driven approach to scale sustainably on Amazon.


Want results like this for your brand? Let’s talk – we help Indian brands scale on Amazon!

We’re more than just an e-commerce marketing agency.

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