Boneo Care

  • Amazon

    USA Brand

Our
Challenge

Boneo, a pet supplement brand focused on bone and joint health, wanted to launch its product line on Amazon.com. Despite having a strong product backed by veterinary science, the brand faced key challenges: No prior Amazon presence Limited knowledge of Amazon FBA logistics No optimized listing or ads setup Highly competitive category with major players

Objective & Solution

🎯 Objective

Help Boneo successfully launch and scale their product line on Amazon by:

  • Setting up an optimized, conversion-friendly product listing

  • Streamlining FBA logistics and inventory planning

  • Launching and managing high-ROAS Amazon ad campaigns

  • Building visibility and credibility through enhanced content



    🛠️ Our Strategy & Execution

    âś… 1. Product Listing Optimization

    • Conducted thorough keyword research using Helium10 & Brand Analytics

    • Created compelling product titles, bullet points, and descriptions with SEO-rich keywords

    • Designed A+ Content with engaging visuals, infographics, and comparison charts

    • Uploaded enhanced images, lifestyle shots, and brand story to build trust

    âś… 2. FBA Setup & Logistics

    • Guided the client through Amazon FBA onboarding: barcode labeling, shipment plan creation, and packaging compliance

    • Created a proper replenishment strategy to avoid stockouts during promotions and seasonal spikes

    âś… 3. Ad Campaign Launch

    • Launched Sponsored Product, Sponsored Brand & Sponsored Display campaigns

    • Built keyword clusters (branded, competitor, generic) to structure campaigns effectively

    • A/B tested ad creatives and optimized bids based on ACOS and conversion data

    • Implemented dayparting and negative keyword strategies to reduce wasted ad spend

Result

With Ecomm Lab’s end-to-end Amazon account management—from listing and FBA setup to advertising optimization—Boneo transitioned from an offline pet supplement brand to a growing Amazon USA seller. The brand now enjoys a strong foundation on Amazon and is expanding its presence month over month.

Looking to scale your brand on Amazon?
Let’s make your success story next.

We’re more than just an e-commerce marketing agency.

© 2025 Ecomm Lab. All Rights Reserved.

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
Click outside to hide the comparison bar
Compare