Boneo, a pet supplement brand focused on bone and joint health, wanted to launch its product line on Amazon.com. Despite having a strong product backed by veterinary science, the brand faced key challenges:
No prior Amazon presence
Limited knowledge of Amazon FBA logistics
No optimized listing or ads setup
Highly competitive category with major players
Objective & Solution
🎯 Objective
Help Boneo successfully launch and scale their product line on Amazon by:
Setting up an optimized, conversion-friendly product listing
Streamlining FBA logistics and inventory planning
Launching and managing high-ROAS Amazon ad campaigns
Building visibility and credibility through enhanced content
🛠️ Our Strategy & Execution
âś… 1. Product Listing Optimization
Conducted thorough keyword research using Helium10 & Brand Analytics
Created compelling product titles, bullet points, and descriptions with SEO-rich keywords
Designed A+ Content with engaging visuals, infographics, and comparison charts
Uploaded enhanced images, lifestyle shots, and brand story to build trust
âś… 2. FBA Setup & Logistics
Guided the client through Amazon FBA onboarding: barcode labeling, shipment plan creation, and packaging compliance
Created a proper replenishment strategy to avoid stockouts during promotions and seasonal spikes
Built keyword clusters (branded, competitor, generic) to structure campaigns effectively
A/B tested ad creatives and optimized bids based on ACOS and conversion data
Implemented dayparting and negative keyword strategies to reduce wasted ad spend
Result
With Ecomm Lab’s end-to-end Amazon account management—from listing and FBA setup to advertising optimization—Boneo transitioned from an offline pet supplement brand to a growing Amazon USA seller. The brand now enjoys a strong foundation on Amazon and is expanding its presence month over month.
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